AliExpress brand colors

AliExpress's brand colors are Tomato (#FD384F), Dodger Blue (#037CFF), orange (#F89800), Black (#191919) and White (#FFFFFF).

Global marketplace offering millions of low-cost products with free shipping options.

Get JSON for aliexpress.com Visit aliexpress.com

AliExpress brand color palette

The core colors AliExpress uses across its logo and interface. Click any swatch to copy its hex code.

TomatoAccent

#FD384F

rgb(253, 56, 79)

Dodger BlueBrand

#037CFF

rgb(3, 124, 255)

orangeSecondary

#F89800

rgb(248, 152, 0)

BlackDark

#191919

rgb(25, 25, 25)

WhiteLight

#FFFFFF

rgb(255, 255, 255)

AliExpress brand colors with hex and RGB values
Name	HEX	RGB	Role
Tomato	#FD384F	rgb(253, 56, 79)	Accent
Dodger Blue	#037CFF	rgb(3, 124, 255)	Brand
orange	#F89800	rgb(248, 152, 0)	Secondary
Black	#191919	rgb(25, 25, 25)	Dark
White	#FFFFFF	rgb(255, 255, 255)	Light

AliExpress extracted color palette

Every color AliExpress puts on screen, taken two ways — sampled from a live screenshot of aliexpress.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.

Screenshot of the aliexpress.com homepage

The aliexpress.com homepage, as captured for this palette.

cornsilk

#F6EFCF

rgb(246, 239, 207)

darkslategray

#273534

rgb(39, 53, 52)

silver

#B4B5C1

rgb(180, 181, 193)

gray

#958272

rgb(149, 130, 114)

lightgray

#C3CCCE

rgb(195, 204, 206)

tomato

#ED612B

rgb(237, 97, 43)

Crimson

crimson-100

#E23246

rgb(226, 50, 70)

crimson-200

#ED383F

rgb(237, 56, 63)

crimson-300

#EA0934

rgb(234, 9, 52)

crimson-400

rgb(234,9,52)

crimson-500

#FD384F

rgb(253, 56, 79)

crimson-600

rgba(253,56,79,1)

Orangered

orangered-100

#FF5500

rgb(255, 85, 0)

orangered-200

#FF3000

rgb(255, 48, 0)

orangered-300

rgba(255,48,0,.5)

orangered-400

rgba(255,48,0,.8)

orangered-500

#FF640E

rgb(255, 100, 14)

orangered-600

rgba(255,100,14,.5)

White

white-100

#FFFFFF

rgb(255, 255, 255)

white-200

hsla(0,0%,100%,.9)

white-300

hsla(0,0%,100%,.1)

white-400

hsla(0,0%,100%,0.04)

white-500

hsla(0,0%,100%,0.1)

white-600

hsla(0,0%,100%,0.2)

Whitesmoke

whitesmoke-100

#F5F5F5

rgb(245, 245, 245)

whitesmoke-200

#F3F3F3

rgb(243, 243, 243)

whitesmoke-300

#F2F2F2

rgb(242, 242, 242)

whitesmoke-400

#F7F7F9

rgb(247, 247, 249)

whitesmoke-500

#F0F2F2

rgb(240, 242, 242)

whitesmoke-600

#F9F9F9

rgb(249, 249, 249)

Black

black-100

#000000

rgb(0, 0, 0)

black-300

rgba(0,0,0,.1)

black-400

rgba(0,0,0,.0196078431372549)

black-500

rgba(0,0,0,.050980392156862744)

black-600

rgba(0,0,0,.05)

black-700

rgba(0,0,0,.04)

Royalblue

royalblue-100

#3066DC

rgb(48, 102, 220)

royalblue-200

#3170EE

rgb(49, 112, 238)

royalblue-300

#005FCC

rgb(0, 95, 204)

royalblue-400

#2277FF

rgb(34, 119, 255)

royalblue-500

#007AFF

rgb(0, 122, 255)

royalblue-600

#0075FF

rgb(0, 117, 255)

Gainsboro

gainsboro-100

#DDDDDD

rgb(221, 221, 221)

gainsboro-200

#DBDBDB

rgb(219, 219, 219)

gainsboro-300

#D8D8D8

rgb(216, 216, 216)

gainsboro-400

#E8E8E8

rgb(232, 232, 232)

gainsboro-500

#D7E8DF

rgb(215, 232, 223)

Tomato

tomato-100

#F44336

rgb(244, 67, 54)

tomato-200

#F23E30

rgb(242, 62, 48)

tomato-300

#FF4747

rgb(255, 71, 71)

tomato-400

#FF472E

rgb(255, 71, 46)

tomato-500

#F82F2E

rgb(248, 47, 46)

Darkgray

darkgray-100

#B0B2B7

rgb(176, 178, 183)

darkgray-200

#9B9B9B

rgb(155, 155, 155)

darkgray-300

#999999

rgb(153, 153, 153)

darkgray-400

#979797

rgb(151, 151, 151)

Bisque

bisque-100

#FFE6C9

rgb(255, 230, 201)

bisque-200

rgb(255,230,201)

bisque-300

#FFDDC9

rgb(255, 221, 201)

Darkslategray

darkslategray-100

rgba(58,58,58,.9)

darkslategray-200

#333333

rgb(51, 51, 51)

darkslategray-300

#0C3353

rgb(12, 51, 83)

Lightgray

lightgray-100

#CCCCCC

rgb(204, 204, 204)

lightgray-300

rgba(204,204,204,1)

lightgray-400

#E4CDCE

rgb(228, 205, 206)

About AliExpress

The site functions as a global online marketplace where independent sellers list millions of consumer products across fashion, electronics, home & garden, toys, and more. It serves price-sensitive shoppers seeking a wide selection and low prices rather than curated or premium-brand assortments. Users can browse product listings, compare sellers, and take advantage of app coupons and promotional deals. The platform facilitates cross-border transactions and frequently offers free or low-cost international shipping on many items. Seller ratings, buyer protection mechanisms, and dispute resolution are used to manage transactions between shoppers and merchants. Its emphasis on scale, variety, and low prices differentiates it from brand-specific retailers and local marketplaces.

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