The colorize.design blog

Guides to color palettes, brand identity and design systems.

  • Guides

    How to Extract Brand Colors From Any Website

    You need the exact colors a site uses, and you need them as hex codes rather than as a hunch. Maybe you're building a pitch deck for a client, matching an integration to a partner's brand, or…

  • Comparisons

    Colorize vs Site Palette: Which Extractor to Use

    Site Palette and Colorize solve the same sentence ("get me the colors this website uses") from opposite ends. Site Palette is a browser extension: you sign in, install it, and it quantizes what is…

  • Color Theory

    The Best Way to Extract Dominant Colors From a Logo

    Reach for a color extraction library and you will almost certainly get median cut, usually through ColorThief or one of its ports. Feed it a photograph and it does a genuinely good job. Feed it a logo…

  • Engineering

    How to Extract Brand Colors From Modern CSS

    For about fifteen years you could collect every color a website used with three regular expressions. One for hex, one for rgb() and rgba(), one for hsl() and hsla(). Between them they matched…

  • Engineering

    How to Extract Brand Colors From SVG Logos

    An SVG is a text file with the colors written in it. Compared to sampling pixels out of a PNG, reading fill="#1F6FEB" out of some markup should be the easy case. In practice SVG logos are the single…

  • Color Theory

    The Complete Guide to Accurate Brand Color Palettes

    You point an extractor at a logo, ask for the brand palette, and get five colors back. Three of them are the same blue.

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