The New York Times brand colors
The New York Times's brand colors are Crimson (#D0021B), Black (#000000) and White (#FFFFFF).
In-depth global reporting and investigative journalism from a large newsroom
The New York Times brand color palette
The core colors The New York Times uses across its logo and interface. Click any swatch to copy its hex code.
CrimsonAccent
#D0021B
rgb(208, 2, 27)
BlackDark
#000000
rgb(0, 0, 0)
WhiteLight
#FFFFFF
rgb(255, 255, 255)
| Color | Name | HEX | RGB | Role |
|---|---|---|---|---|
| Crimson | #D0021B | rgb(208, 2, 27) | Accent | |
| Black | #000000 | rgb(0, 0, 0) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light |
The New York Times extracted color palette
Every color The New York Times puts on screen, taken two ways — sampled from a live screenshot of nytimes.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.

The nytimes.com homepage, as captured for this palette.
whitesmoke
#F6F5F0
rgb(246, 245, 240)
lightslategray
#8B8CA0
rgb(139, 140, 160)
darkslategray
#41453D
rgb(65, 69, 61)
gray
#7D7674
rgb(125, 118, 116)
lightgray
#C0CDCD
rgb(192, 205, 205)
lightgray
#DFC6C5
rgb(223, 198, 197)
About The New York Times
The site serves a broad international audience of readers seeking timely news, analysis and original reporting. It publishes breaking stories, long-form investigations, opinion pieces, multimedia packages, photojournalism and video produced by reporters across more than 150 countries. Editorial offerings span politics, business, technology, science, health, culture, sports, cooking, games and product reviews, plus specialty verticals and newsletters. The site also produces podcasts, puzzles and bespoke content like recipe collections and product reviews. Access includes a mixture of free content and subscriber-only material behind a paywall. Its distinguishing features are a large network of staff journalists, emphasis on investigative and explanatory journalism, and a range of supplementary products (newsletters, podcasts, games, and review services).
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