Prime Video brand colors
Prime Video's brand colors are Royal Blue (#177BCE), Dodger Blue (#0078F8), Black (#0F171E) and White (#FFFFFF).
Stream thousands of movies and TV shows, including Amazon Originals.
Prime Video brand color palette
The core colors Prime Video uses across its logo and interface. Click any swatch to copy its hex code.
Royal BluePrimary
#177BCE
rgb(23, 123, 206)
Dodger BlueSecondary
#0078F8
rgb(0, 120, 248)
BlackDark
#0F171E
rgb(15, 23, 30)
WhiteLight
#FFFFFF
rgb(255, 255, 255)
| Color | Name | HEX | RGB | Role |
|---|---|---|---|---|
| Royal Blue | #177BCE | rgb(23, 123, 206) | Primary | |
| Dodger Blue | #0078F8 | rgb(0, 120, 248) | Secondary | |
| Black | #0F171E | rgb(15, 23, 30) | Dark | |
| White | #FFFFFF | rgb(255, 255, 255) | Light |
Prime Video extracted color palette
Every color Prime Video puts on screen, taken two ways — sampled from a live screenshot of primevideo.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.
The primevideo.com homepage, as captured for this palette.
black
#0A101A
rgb(10, 16, 26)
black
#0B0504
rgb(11, 5, 4)
tan
#ABA981
rgb(171, 169, 129)
black
#1A2421
rgb(26, 36, 33)
dimgray
#735737
rgb(115, 87, 55)
maroon
#530D0A
rgb(83, 13, 10)
About Prime Video
Launched in 2006 as Amazon Unbox, later rebranded to Prime Video, the service is available in over 240 countries. It produces award-winning original series like The Marvelous Mrs. Maisel and The Boys, and offers additional channel subscriptions. Prime Video is integrated with Amazon Prime membership but also available as a standalone subscription.
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