Temu brand colors

Temu's brand colors are Dark Orange (#FB7701), Green (#0A8800), Black (#000000) and White (#FFFFFF).

Value-focused marketplace selling low-priced fashion, home, beauty and more.

Get JSON for temu.com Visit temu.com

Temu brand color palette

The core colors Temu uses across its logo and interface. Click any swatch to copy its hex code.

Dark OrangePrimary

#FB7701

rgb(251, 119, 1)

GreenSecondary

#0A8800

rgb(10, 136, 0)

BlackDark

#000000

rgb(0, 0, 0)

WhiteLight

#FFFFFF

rgb(255, 255, 255)

Temu brand colors with hex and RGB values
Name	HEX	RGB	Role
Dark Orange	#FB7701	rgb(251, 119, 1)	Primary
Green	#0A8800	rgb(10, 136, 0)	Secondary
Black	#000000	rgb(0, 0, 0)	Dark
White	#FFFFFF	rgb(255, 255, 255)	Light

Temu extracted color palette

Every color Temu puts on screen, taken two ways — sampled from a live screenshot of temu.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.

The temu.com homepage, as captured for this palette.

black

#030400

rgb(3, 4, 0)

antiquewhite

#DEDAC7

rgb(222, 218, 199)

chocolate

#DE5A00

rgb(222, 90, 0)

thistle

#BDB6C8

rgb(189, 182, 200)

darkolivegreen

#65521C

rgb(101, 82, 28)

whitesmoke

#E1EDEC

rgb(225, 237, 236)

Darkorange

darkorange-100

#FB8114

rgb(251, 129, 20)

darkorange-200

#FB8011

rgb(251, 128, 17)

darkorange-300

#FF7E0A

rgb(255, 126, 10)

darkorange-400

#FF7B01

rgb(255, 123, 1)

darkorange-500

#FB7701

rgb(251, 119, 1)

darkorange-600

rgba(251,119,1,.6)

Gainsboro

gainsboro-100

#DCDCDC

rgb(220, 220, 220)

gainsboro-200

#DDDDDD

rgb(221, 221, 221)

gainsboro-300

#DEDEDE

rgb(222, 222, 222)

gainsboro-400

#DFDFDF

rgb(223, 223, 223)

gainsboro-500

#D9D9D9

rgb(217, 217, 217)

gainsboro-600

#E0E0E0

rgb(224, 224, 224)

White

white-100

#FFFFFF

rgb(255, 255, 255)

white-200

rgba(255,255,255,.08)

white-300

rgba(255,255,255,0)

white-400

rgba(255,255,255,.68)

white-500

rgba(255,255,255,.16)

white-600

rgba(255,255,255,.7)

Whitesmoke

whitesmoke-100

#F5F5F5

rgb(245, 245, 245)

whitesmoke-200

#F6F6F6

rgb(246, 246, 246)

whitesmoke-300

#F4F4F4

rgb(244, 244, 244)

whitesmoke-400

#F7F7F7

rgb(247, 247, 247)

whitesmoke-500

#F3F3F3

rgb(243, 243, 243)

whitesmoke-600

#F8F7F7

rgb(248, 247, 247)

Black

black-100

#000000

rgb(0, 0, 0)

black-300

rgba(0,0,0,.03)

black-400

rgba(0,0,0,.14)

black-500

rgba(0,0,0,.08)

black-600

rgba(0,0,0,.06)

black-700

rgba(0,0,0,.05)

Dimgray

dimgray-100

#666666

rgb(102, 102, 102)

dimgray-200

#717070

rgb(113, 112, 112)

dimgray-300

#555555

rgb(85, 85, 85)

dimgray-400

rgba(85,85,85,.8)

dimgray-500

#505050

rgb(80, 80, 80)

dimgray-600

#4E4E4E

rgb(78, 78, 78)

Gray

gray-100

rgba(128,128,128,0.4)

gray-200

#7C7C7C

rgb(124, 124, 124)

gray-300

#888888

rgb(136, 136, 136)

gray-400

#777777

rgb(119, 119, 119)

gray-500

#757575

rgb(117, 117, 117)

gray-600

#949494

rgb(148, 148, 148)

Lightgray

lightgray-100

#D6D6D6

rgb(214, 214, 214)

lightgray-200

#D0D0D0

rgb(208, 208, 208)

lightgray-300

#CFCFCF

rgb(207, 207, 207)

lightgray-400

#CDCDCD

rgb(205, 205, 205)

lightgray-500

#CCCCCC

rgb(204, 204, 204)

lightgray-600

rgba(204,204,204,.4)

Green

green-100

#097D00

rgb(9, 125, 0)

green-200

#0D8700

rgb(13, 135, 0)

green-300

#0A8800

rgb(10, 136, 0)

green-400

rgba(10,136,0,0)

green-500

#0A8B00

rgb(10, 139, 0)

green-600

#209217

rgb(32, 146, 23)

Linen

linen-100

#FFF3E9

rgb(255, 243, 233)

linen-200

#FFF3E7

rgb(255, 243, 231)

linen-300

#FFF0E3

rgb(255, 240, 227)

linen-400

#FEEFE1

rgb(254, 239, 225)

linen-500

#FCEDDF

rgb(252, 237, 223)

linen-600

#FDEDDF

rgb(253, 237, 223)

Darkgray

darkgray-100

#AAAAAA

rgb(170, 170, 170)

darkgray-200

#B1B1B1

rgb(177, 177, 177)

darkgray-300

#B3B3B3

rgb(179, 179, 179)

darkgray-400

#999999

rgb(153, 153, 153)

darkgray-500

#979797

rgb(151, 151, 151)

Orangered

orangered-100

#FC3310

rgb(252, 51, 16)

orangered-200

rgba(252,51,16,.05)

orangered-300

#FA320F

rgb(250, 50, 15)

orangered-400

#E32E03

rgb(227, 46, 3)

orangered-500

#E32E0E

rgb(227, 46, 14)

About Temu

This site serves budget-conscious shoppers looking for a broad selection of consumer goods at low prices. It lists and sells items across categories including clothing, cosmetics, home and garden, and jewelry, and highlights limited-time 'lightning' deals. The platform promotes free shipping on items shipped from its fulfillment network and offers an extended 90-day return window. Product pages focus on price, shipping origin, and deal timing rather than editorial content. The site functions as a large-volume retail marketplace competing on price and frequent promotions, differing from niche retailers by its wide assortment and centralized deal listings.

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