Yahoo brand colors

Yahoo's brand colors are Dark Violet (#5F01D1), black (#000000), white (#FFFFFF) and whitesmoke (#F8F8F8).

A broad online portal combining email, search and personalized news, finance, sports and weather.

Get JSON for yahoo.com Visit yahoo.com

Yahoo brand color palette

The core colors Yahoo uses across its logo and interface. Click any swatch to copy its hex code.

Dark VioletAccent

#5F01D1

rgb(95, 1, 209)

blackDark

#000000

rgb(0, 0, 0)

whiteLight

#FFFFFF

rgb(255, 255, 255)

whitesmokeBackground

#F8F8F8

rgb(248, 248, 248)

Yahoo brand colors with hex and RGB values
Name	HEX	RGB	Role
Dark Violet	#5F01D1	rgb(95, 1, 209)	Accent
black	#000000	rgb(0, 0, 0)	Dark
white	#FFFFFF	rgb(255, 255, 255)	Light
whitesmoke	#F8F8F8	rgb(248, 248, 248)	Background

Yahoo extracted color palette

Sampled from a live screenshot of yahoo.com — the colors a visitor actually sees, including imagery and gradients that never appear in the stylesheet. Click any swatch to copy its hex code.

The yahoo.com homepage, as captured for this palette.

black

#18251F

rgb(24, 37, 31)

linen

#EAE9E3

rgb(234, 233, 227)

thistle

#C1BADA

rgb(193, 186, 218)

gray

#847D72

rgb(132, 125, 114)

lightgray

#C2D9D5

rgb(194, 217, 213)

goldenrod

#EEAB1E

rgb(238, 171, 30)

About Yahoo

This site serves a broad consumer audience seeking news, information and everyday online services. It offers up-to-date coverage across politics, finance, sports, entertainment and lifestyle, alongside utilities such as email, search, weather forecasts and stock quotes. Content is a mix of original reporting, aggregated stories and multimedia like videos and live scores. Users can personalize topics and access quick links to events, market data and trending stories. Its distinguishing trait is the integration of content and basic web services in a single portal experience rather than focusing on one vertical.

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Yahoo brand colors

Yahoo brand color palette

Yahoo extracted color palette

About Yahoo

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