Amazon brand colors
Amazon's brand colors are Vivid Orange (#FF6200), black (#000000) and White (#FFFFFF).
Amazon brand color palette
The core colors Amazon uses across its logo and interface. Click any swatch to copy its hex code.
Vivid Orange
#FF6200
rgb(255, 98, 0)
black
#000000
rgb(0, 0, 0)
White
#FFFFFF
rgb(255, 255, 255)
| Color | Name | HEX | RGB | Role |
|---|---|---|---|---|
| Vivid Orange | #FF6200 | rgb(255, 98, 0) | — | |
| black | #000000 | rgb(0, 0, 0) | — | |
| White | #FFFFFF | rgb(255, 255, 255) | — |
Amazon extracted color palette
Every color Amazon puts on screen, taken two ways — sampled from a live screenshot of amazon.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.
The amazon.com homepage, as captured for this palette.
oldlace
#F0ECDC
rgb(240, 236, 220)
ghostwhite
#F1F1F7
rgb(241, 241, 247)
whitesmoke
#E9F2F0
rgb(233, 242, 240)
black
#090403
rgb(9, 4, 3)
darkkhaki
#9B834A
rgb(155, 131, 74)
whitesmoke
#F5EFEE
rgb(245, 239, 238)
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