Apple brand colors

Apple's brand colors are Royal Blue (#0066CC), White Smoke (#F5F5F7), Black (#1D1D1F) and White (#FFFFFF).

Designer and maker of consumer electronics, software, and services (iPhone, Mac, iPad, Apple Watch).

Get JSON for apple.com Visit apple.com

Apple brand color palette

The core colors Apple uses across its logo and interface. Click any swatch to copy its hex code.

Royal BlueAccent

#0066CC

rgb(0, 102, 204)

White SmokeBrand

#F5F5F7

rgb(245, 245, 247)

BlackDark

#1D1D1F

rgb(29, 29, 31)

WhiteLight

#FFFFFF

rgb(255, 255, 255)

Apple brand colors with hex and RGB values
Name	HEX	RGB	Role
Royal Blue	#0066CC	rgb(0, 102, 204)	Accent
White Smoke	#F5F5F7	rgb(245, 245, 247)	Brand
Black	#1D1D1F	rgb(29, 29, 31)	Dark
White	#FFFFFF	rgb(255, 255, 255)	Light

Apple extracted color palette

Every color Apple puts on screen, taken two ways — sampled from a live screenshot of apple.com, and read out of the site's own stylesheets. Click any swatch to copy its hex code.

The apple.com homepage, as captured for this palette.

ghostwhite

#F7F7FB

rgb(247, 247, 251)

darkslategray

#12342E

rgb(18, 52, 46)

tan

#D9C4AE

rgb(217, 196, 174)

steelblue

#6C7BA1

rgb(108, 123, 161)

gainsboro

#CCE0D7

rgb(204, 224, 215)

lightskyblue

#72BEFE

rgb(114, 190, 254)

Black

black-100

#000000

rgb(0, 0, 0)

black-300

rgba(0,0,0,.8)

black-400

rgba(0,0,0,.4)

black-500

rgba(0,0,0,0)

black-600

rgba(0,0,0,.04)

black-700

rgba(0,0,0,.48)

White

white-100

#FFFFFF

rgb(255, 255, 255)

white-300

rgba(255,255,255,.8)

white-400

rgba(255,255,255,.08)

white-500

rgba(255,255,255,.92)

white-600

rgba(255,255,255,.4)

white-700

rgb(255,255,255)

Darkslategray

darkslategray-100

rgb(66,66,69)

darkslategray-200

rgba(66,66,69,.72)

darkslategray-300

rgba(66,66,69,0.72)

darkslategray-400

#333336

rgb(51, 51, 54)

darkslategray-500

rgba(51,51,54,0.4)

darkslategray-600

rgb(51,51,54)

Royalblue

royalblue-100

#0071E3

rgb(0, 113, 227)

royalblue-200

rgb(0,113,227)

royalblue-300

#0077ED

rgb(0, 119, 237)

royalblue-400

#006EDB

rgb(0, 110, 219)

royalblue-500

#0066CC

rgb(0, 102, 204)

royalblue-600

rgb(0,102,204)

Whitesmoke

whitesmoke-100

rgb(245,245,247)

whitesmoke-200

#F5F5F7

rgb(245, 245, 247)

whitesmoke-300

rgba(245,245,247,.14)

whitesmoke-400

rgba(245,245,247,.8)

whitesmoke-500

rgba(245,245,247,0.14)

whitesmoke-600

#EDEDF2

rgb(237, 237, 242)

Gainsboro

gainsboro-100

rgba(223,223,227,0.6976)

gainsboro-200

#E8E8ED

rgb(232, 232, 237)

gainsboro-300

rgba(232,232,237,.4)

gainsboro-400

rgba(232,232,237,0.4)

gainsboro-500

rgb(232,232,237)

Orangered

orangered-100

rgb(245,99,0)

orangered-200

rgba(245,99,0,.2)

orangered-300

rgba(245,99,0,.1)

orangered-400

rgba(245,99,0,0.2)

orangered-500

rgba(245,99,0,0.1)

Dodgerblue

dodgerblue-100

#2997FF

rgb(41, 151, 255)

dodgerblue-200

rgb(41,151,255)

dodgerblue-300

#0076DF

rgb(0, 118, 223)

Lightgray

lightgray-100

rgb(210,210,215)

lightgray-200

rgba(210,210,215,.64)

lightgray-300

rgba(210,210,215,0.64)

Dimgray

dimgray-100

rgb(110,110,115)

dimgray-200

#6E6E73

rgb(110, 110, 115)

Gray

gray-100

rgb(134,134,139)

gray-200

#86868B

rgb(134, 134, 139)

Green

green-100

rgb(0,128,9)

green-200

rgb(3,161,14)

About Apple

Apple Inc. is a consumer electronics and technology company best known for the iPhone, Mac, iPad, Apple Watch, Apple TV, and related software and services (iOS, macOS, App Store, etc.). The company designs hardware, operating systems, and services for a global consumer and enterprise market.

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